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1951 Mercury Custom


From Motocar Revival Company

**project still under construction**

This project came to us by a local customer who wanted to build his dream car (because let’s face it, a 1951 Merc is on nearly everyone’s dream car list!).  Armed with pictures and an idea, we were underway. Before we got the car in the shop there was already extensive work done to it. The 1951 Mercury started its life as a four door and the previous owner had worked to convert it to a two door.  The previous owner had chopped the top, frenched in the headlights and started changing the grille. Motocar Revival Company rolled up its sleeves and set to work.  Starting out, we repaired and reshaped the chopped roof – you literally need to check these pictures out.  We repaired dents in the quarter panels, repaired the door bottoms, filled in the gas filler, replaced rocker panels, filled fire wall holes, repaired rusty areas around the deck lid opening, and filled the stock tail light holes (and that was just to start!).

The next big task on our list was to take a set of stock fender skirts and mount them flush into the stock quarter panels all the while making them appear and work like a stock fender skirt. We also welded the stock removeable quarter panels onto the vehicle creating a clean, smooth body line. The chassis was upgraded with a Heidts Super Ride Front and the rear was upgraded to a trailing arm setup, both complete with air bags. On the inside new floor pans were fabricated to clear the 700r4 transmission and since our customer wanted to keep a traditional led sled look, the rear seat is from a mid-60's Thunderbird.  The rear floor pans were then fabricated to specifically fit that bad ass mid-60’s Thunderbird seat. 

Our customer also asked us to build a custom fuel tank to hold as much fuel as possible and after that fabrication, fabrication on a trunk floor and tunnel for the drive shaft and rear axle began.  Keep checking back on updates on this dream restoration, we promise you, there is much much more to come!

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Motocar Revival Co.
322 S Main St,
Pine Island, MN 55963
Phone: (507) 696-3514